{"id":833,"date":"2025-03-06T21:28:06","date_gmt":"2025-03-06T14:28:06","guid":{"rendered":"https:\/\/skillsbuilder.vn\/?p=833"},"modified":"2025-03-31T21:29:45","modified_gmt":"2025-03-31T14:29:45","slug":"xay-dung-thuong-hieu-tuyen-dung-employer-branding-chien-luoc-thu-hut-nhan-tai","status":"publish","type":"post","link":"https:\/\/skillsbuilder.vn\/en\/xay-dung-thuong-hieu-tuyen-dung-employer-branding-chien-luoc-thu-hut-nhan-tai\/","title":{"rendered":"X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng (Employer Branding): Chi\u1ebfn L\u01b0\u1ee3c Thu H\u00fat Nh\u00e2n T\u00e0i"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1149\" height=\"720\" src=\"https:\/\/skillsbuilder.vn\/wp-content\/uploads\/2025\/03\/1562505300667.jpeg\" alt=\"\" class=\"wp-image-834\" srcset=\"https:\/\/skillsbuilder.vn\/wp-content\/uploads\/2025\/03\/1562505300667.jpeg 1149w, https:\/\/skillsbuilder.vn\/wp-content\/uploads\/2025\/03\/1562505300667-638x400.jpeg 638w, https:\/\/skillsbuilder.vn\/wp-content\/uploads\/2025\/03\/1562505300667-768x481.jpeg 768w, https:\/\/skillsbuilder.vn\/wp-content\/uploads\/2025\/03\/1562505300667-18x12.jpeg 18w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng L\u00e0 G\u00ec?<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer Branding) l\u00e0 h\u00ecnh \u1ea3nh, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh gi\u00fap thu h\u00fat nh\u00e2n t\u00e0i, gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 gi\u1ecfi v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. V\u00ec Sao Employer Branding Quan Tr\u1ecdng?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. Thu h\u00fat nh\u00e2n t\u00e0i ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n\n\n\n<p>Nh\u1eefng \u1ee9ng vi\u00ean gi\u1ecfi th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ed1t v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean c\u00f3 tr\u00ecnh \u0111\u1ed9 cao m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. Gi\u1ea3m chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/h3>\n\n\n\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t, \u1ee9ng vi\u00ean s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn c\u00f4ng ty, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed qu\u1ea3ng b\u00e1 tuy\u1ec3n d\u1ee5ng. Ngo\u00e0i ra, nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i c\u0169ng c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u \u1ee9ng vi\u00ean m\u1edbi, gi\u1ea3m thi\u1ec3u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. T\u0103ng c\u01b0\u1eddng g\u1eafn k\u1ebft nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ed1t th\u01b0\u1eddng c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c c\u1ed1ng hi\u1ebfn l\u00e2u d\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 gi\u1ecfi s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd gi\u00fap c\u00f4ng ty kh\u00f4ng ch\u1ec9 thu h\u00fat nh\u00e2n t\u00e0i m\u00e0 c\u00f2n gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. C\u00e1c B\u01b0\u1edbc X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng Hi\u1ec7u Qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: X\u00e1c \u0110\u1ecbnh Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i C\u1ee7a Doanh Nghi\u1ec7p<\/h3>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t. H\u00e3y x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty b\u1ea1n nh\u01b0: v\u0103n h\u00f3a l\u00e0m vi\u1ec7c, ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i, c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn\u2026 \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n trong m\u1eaft \u1ee9ng vi\u00ean. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u1ea7n tr\u1ea3 l\u1eddi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 g\u00ec n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7?<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a c\u00f4ng ty c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/li>\n\n\n\n<li>Nh\u00e2n vi\u00ean c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: T\u1eadn D\u1ee5ng S\u1ee9c M\u1ea1nh C\u1ee7a Nh\u00e2n Vi\u00ean<\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t. Khi nh\u00e2n vi\u00ean h\u00e0i l\u00f2ng v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a m\u00ecnh v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p. M\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u00e2n vi\u00ean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb v\u1ec1 c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9 v\u00e0 \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u1ee9ng vi\u00ean t\u1eeb nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: X\u00e2y D\u1ef1ng N\u1ed9i Dung Tuy\u1ec3n D\u1ee5ng H\u1ea5p D\u1eabn<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">3.1. Website tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p<\/h4>\n\n\n\n<p>M\u1ed9t trang web tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p c\u1ea7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 v\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y gi\u00fap \u1ee9ng vi\u00ean d\u1ec5 d\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ty v\u00e0 quy\u1ebft \u0111\u1ecbnh \u1ee9ng tuy\u1ec3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3.2. S\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h4>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00ecnh \u1ea3nh v\u00e0 video v\u1ec1 v\u0103n ph\u00f2ng, s\u1ef1 ki\u1ec7n c\u00f4ng ty<\/li>\n\n\n\n<li>C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.3. Chia s\u1ebb th\u00e0nh t\u1ef1u v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty<\/h4>\n\n\n\n<p>C\u00e1c gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn, ho\u1ea1t \u0111\u1ed9ng CSR (tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i) gi\u00fap n\u00e2ng cao uy t\u00edn v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m \u1ee8ng Vi\u00ean<\/h3>\n\n\n\n<p>\u1ee8ng vi\u00ean th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 c\u00f4ng ty d\u1ef1a tr\u00ean quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng. M\u1ed9t quy tr\u00ecnh chuy\u00ean nghi\u1ec7p, minh b\u1ea1ch s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. M\u1ed9t s\u1ed1 c\u00e1ch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00fat ng\u1eafn th\u1eddi gian ph\u1ea3n h\u1ed3i sau ph\u1ecfng v\u1ea5n<\/li>\n\n\n\n<li>Cung c\u1ea5p th\u00f4ng tin r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c v\u00f2ng tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>\u0110\u01b0a ra ph\u1ea3n h\u1ed3i mang t\u00ednh x\u00e2y d\u1ef1ng cho \u1ee9ng vi\u00ean<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 &amp; C\u1ea3i Ti\u1ebfn<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c<\/strong>: N\u1ebfu t\u1ef7 l\u1ec7 th\u1ea5p, c\u00f3 th\u1ec3 c\u1ea7n xem l\u1ea1i ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/li>\n\n\n\n<li><strong>M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/strong>: Th\u00f4ng qua kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 n\u00e2ng cao s\u1ef1 g\u1eafn k\u1ebft.<\/li>\n\n\n\n<li><strong>Ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1<\/strong>: C\u00e1c trang nh\u01b0 Glassdoor, LinkedIn c\u00f3 th\u1ec3 cung c\u1ea5p insight quan tr\u1ecdng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1c V\u00ed D\u1ee5 Th\u00e0nh C\u00f4ng V\u1ec1 Employer Branding<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google: V\u0103n H\u00f3a \u0110\u1ed5i M\u1edbi V\u00e0 S\u00e1ng T\u1ea1o<\/h3>\n\n\n\n<p>Google lu\u00f4n n\u1eb1m trong danh s\u00e1ch nh\u1eefng n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi nh\u1edd v\u00e0o v\u0103n h\u00f3a s\u00e1ng t\u1ea1o, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c linh ho\u1ea1t v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unilever: T\u1eadp Trung V\u00e0o \u0110\u00e0o T\u1ea1o V\u00e0 Ph\u00e1t Tri\u1ec3n Nh\u00e2n T\u00e0i<\/h3>\n\n\n\n<p>Unilever \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a h\u1ecd lu\u00f4n h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Netflix: V\u0103n H\u00f3a L\u00e0m Vi\u1ec7c Minh B\u1ea1ch<\/h3>\n\n\n\n<p>Netflix n\u1ed5i ti\u1ebfng v\u1edbi v\u0103n h\u00f3a &#8220;freedom &amp; responsibility&#8221; (t\u1ef1 do v\u00e0 tr\u00e1ch nhi\u1ec7m), cho ph\u00e9p nh\u00e2n vi\u00ean linh ho\u1ea1t trong c\u00f4ng vi\u1ec7c nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. K\u1ebft Lu\u1eadn<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat nh\u00e2n t\u00e0i m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1eadn d\u1ee5ng nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Employer Branding m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 tuy\u1ec3n d\u1ee5ng d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong ng\u00e0nh.<\/p>","protected":false},"excerpt":{"rendered":"<p>1. Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng L\u00e0 G\u00ec? Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer Branding) l\u00e0 h\u00ecnh \u1ea3nh, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh gi\u00fap thu h\u00fat nh\u00e2n t\u00e0i, gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 gi\u1ecfi v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. \u0110i\u1ec1u n\u00e0y [&#8230;]","protected":false},"author":2,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.9 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng (Employer Branding): Chi\u1ebfn L\u01b0\u1ee3c Thu H\u00fat Nh\u00e2n T\u00e0i - Skills Builder VietNam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skillsbuilder.vn\/en\/xay-dung-thuong-hieu-tuyen-dung-employer-branding-chien-luoc-thu-hut-nhan-tai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng (Employer Branding): Chi\u1ebfn L\u01b0\u1ee3c Thu H\u00fat Nh\u00e2n T\u00e0i\" \/>\n<meta property=\"og:description\" content=\"1. 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